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keep coming, but the new products aren’t the only news to make the rounds in the tire world. Trek-owned Bontrager and Vittoria have made announcements both companies hope will impact tire sales, with Vittoria lowering prices and Bontrager donating a portion of tire sales to support the National Interscholastic Cycling Association (NICA). Details below.

By increasing the proportion of locally produced tires and cutting sales lead times, Sumitomo aims to expand its overall tire sales in North America.


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New-vehicle dealerships have two big advantages over independent stores in competing for tire sales, said Mueller of Dealer Tire: They have relationships in place with their customers, and they spend more on employees and equipment.