This is an early mover market – even growth and emerging markets like India and China are seeing soaring sales of smart TVs. China is, in fact, one of the largest markets by unit sales worldwide for smart TVs. In India in 2012, we estimate that nearly 2 million smart TVs were sold in 2012 which represents 20.0 percent of all new TV sales.
The strongest drivers of smart TVs are expected to be the easy access to content and high picture-quality, whereas its software-based configuration is expected to be its strongest restraint when it comes to smart TV sales in the coming years. That’s the key takeaway from our latest Frost & Sullivan report on the size of the , which details the market drivers, restraints to market growth, product and pricing trends, competitive landscape, and market forecasts and trend analysis broken out by region of the world for the next five years.
Every family went home with a custom National TV Sales and Rental 30th Anniversary cooler to commemorate the event and also pay tribute to the company’s charity of choice, ‘Families helping Families’.