Flexees® by Maidenform® is all about redefining the female form. By introducing comfortable shapewear, the company who pioneered bras and panties is now giving women everywhere a shape to love without all the uncomfortable aspects holding them back.
Since 1922, Maidenform has been about giving women a style to love, and the Flexees line of shapewear is no exception. The collection consists of intricate torsettes, slimmers, boy shorts, and bustiers among others, giving the customer a wide range of shapes and sizes to play with. The company believes in achieving the perfect shape, and that’s why styles are offered in both soft and more rigid variations so the perfect comfort level can be achieved.
With its long established history of underwear, bras, and sleepwear, Maidenform is continuing to make beautiful womenswear designed for everyday use. By giving women what they desire without revealing the secrets underneath, Flexees by Maidenform continues to define the shapewear industry as a leader in fashion. It’s time to find your shape with Maidenform!
Hanesbrands has always eyed mergers and acquisitions for growth. Years ago, it purchased Gear For Sports, and that worked out well for company. It Maidenform Brands ( ) , which will add brands like Maidenform, Flexees, and Self Expressions to its already comprehensive portfolio. Hanesbrands did well in the inner-wear segment in the reported quarter, and with this acquisition it is expects to keep the momentum intact.
Hanesbrands Inc is a manufacturer and marketer of apparels. The Company operates through four segments: Innerwear, Activewear, Direct to Consumer and International. The Company’s portfolio of brands includes Hanes, Champion, Maidenform, DIM, Playtex, Bali, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Flexees, Lilyette and Gear for Sports.