In November 2010, The 17 Day Diet debuted on an episode of Dr. Phil with a raving endorsement from the doctor. That appearance was immediately followed by one on The Doctors (the two shows are jointly produced), and a weight loss challenge between viewers of each program initiated. The self-published book was an overnight success and Moreno's supply could not keep up with the overwhelming demand.
In spring 2011, Moreno fielded multiple offers from publishing houses interested in purchasing the book's rights, and he awarded those to Simon & Schuster, who immediately ran a second printing of the book. The only difference was a revised cover. This second printing helped push The 17 Day Diet to sales of more than one million copies by the end of 2011.
The 17 Day Diet is a unique diet plan that is great for people looking to who often tire of the same routine that is common with other diet plans.